FAQ
FAQs on Real Perfection Agency Cooperation
(Focus on the core advantages of the brand and the asset-light franchise policy)
1. Brand strength and market positioning
Q1: What is the core competitiveness of Real Perfection?
Material innovation: Using high-grade synthetic fiber bristles (sterile, zero animal testing) + environmentally friendly handles, passed the EU Reach safety certification, the first choice for sensitive skin and environmentalists.
Technical barriers: "Elastic memory bristle technology", durability is 50% higher than traditional brushes, and the repurchase rate is leading in the industry (user surveys show 30%+).
Market data: Annual growth rate of 20%, covering 20+ countries worldwide
Q2: What is the brand's differentiation strategy in the mid-to-high-end market?
Precise positioning: Focusing on "professional-level tools, entry-level prices", the terminal selling price is 50% of similar competing products, and the gross profit margin is 80%-120%.
Scenario coverage: Segmented sets are launched for professional makeup artists, daily users, and different groups of people (such as "Makeup Master Series", "Black Series", "Pink Series", "Tiffany Blue Series"), with more than 100 SKUs.
II. Agent cooperation model and policy
Q3: What are the agent cooperation models?
National exclusive agent: enjoy regional pricing power, headquarters provides marketing subsidies + local TIKTOK promotion.
City partner: low-cost entry, focus on offline distribution, enjoy material support and promotion rights.
Q4: Start-up capital and risk control?
Light asset policy: no need to prepay high amounts of goods, the first order can be placed according to the "sample system", and flexible replenishment is based on market feedback.
Guarantee: only a small amount of MOQ is required to obtain a full set of opening materials and training support.
III. Headquarters empowerment system
Q5: Core advantage empowerment
Recommend product combinations for agents based on regions and populations, as well as simple posters to promote brand advantages
Q6: How to implement regional protection?
Geographical fence technology: strictly deliver goods according to the region to avoid cross-border goods.
Price monitoring system: real-time tracking of sales prices, and cancellation of rebates for illegal agents.
IV. Profit and growth space
Q7: What is the profit model of agents?
Channel Gross profit margin Core strategy
Beauty and cosmetics stores 50%+ Match "series combination" to increase the linkage rate
Beauty salons 60%+ Provide "low MOQ service"
Supermarkets 35%-40% "Bind holiday marketing plan"
Q8: How to quickly open up the market?
Hot-selling strategy: Mainly promote "entry three-piece set" (foundation brush + eye shadow brush + blush brush) + cleaning and storage set, terminal pricing $19.9, repurchase rate exceeds 35%.
V. Brand premium
Q9: Brand future plan?
Technology iteration: Launch "Pink + Tiffany Blue Series" from 2025 to 2028 to attract more people of different ages, with an estimated premium of 30%.
Channel expansion: Plan to enter the luxury beauty market in the Middle East and South Africa, and agents can obtain regional cooperation rights first.